In the charming, and oddly serene setting of the brewery NEW NEW NEW Corporation, a tightly bunched audience, seated like school kids, watch on in awe as three unknown acts play mere meters away on an unassuming Sunday afternoon. From the street you would hardly believe the venue was the setting of a live music event, but that’s the vibe of Sofar Sounds. Sofar stands for “Songs From A Room”, and is an international musical organisation with the beautifully translatable idea of hosting intimate music events with secret artists.